Reports

The report builder answers the question every buyer asks daily: keep the offer or kill it. It counts clicks, conversions, revenue, cost and ROI for any period, grouped by up to five levels.

Plan

Reports need the Pro plan or higher. On Free the section shows an upgrade prompt.

1. Grouping — table levels. Order sets the detail: general first, specific last.
2. Metrics — metric chips, built-in or custom formulas.

Request settings

Setting	What it does
Period	Any date range. Default: last 7 days.
Count by	Click (default): a conversion belongs to the click’s period. Conversion: a conversion belongs to the day it was recorded.
Timezone	Local (from your profile) or UTC. Date buckets use the chosen zone.
Group by	Up to 5 levels.
Filters	Up to 20 conditions, see below.
Compare with previous period	The previous period of equal length, directly before the current one. Totals are compared, delta in %.

Metrics and formulas

Values are rounded to two decimals. Revenue and cost are converted to the base currency (USD by default), see the currency section.

Metric	What it counts	Formula
Clicks	All clicks, including bots and repeats	count
Unique clicks	Clicks flagged as unique	count
Bots	Clicks flagged as bot	count
Conversions	All conversions, including rejected	count
Leads	Conversions in status lead	count
Sales	Conversions in status sale	count
Rejected	Conversions in status rejected	count
Rebills	Status rebill	count
Upsells	Status upsell	count
Revenue	Payouts of sale, rebill, upsell conversions	sum, in base currency
Cost	Manual costs if present, otherwise the auto per-click cost	see Cost
Profit	Revenue minus cost	Revenue − Cost
ROI	Profit relative to cost	Profit / Cost × 100%, empty when cost is 0
CR	Share of clicks that became a lead or a sale	(Leads + Sales) / Clicks × 100%
EPC	Revenue per click	Revenue / Clicks
CPC	Cost per click	Cost / Clicks
Cost per 1000 clicks	Cost of a thousand clicks	Cost / Clicks × 1000
Approve rate	Share of approved among closed	Sales / (Sales + Rejected) × 100%

“Cost per 1000 clicks” is not CPM

The report used to show “CPM”. The tracker does not know impressions, so this metric is the cost of 1000 clicks. It will not match CPM from ad platforms, which is per impression.

Revenue

• Leads, rejected and pending conversions are not revenue. They only appear in their own columns and in CR.
• If the network sent no payout, the offer’s payout is used when the offer model is fixed, at its current value. Offers with model auto_from_postback take the payout from the postback only.

Custom metrics

A formula with + − * /, parentheses and unary minus, for example revenue - cost or (sales / clicks) * 100. A name cannot clash with a built-in metric. You can reference custom metrics defined above. Division by zero gives an empty value.

Grouping dimensions

Group	Dimensions
Time	Date, hour, week, month
Traffic	Link, offer, landing, network, traffic source
Audience	Country, city, device, OS, browser, language, referrer, bot
Parameters	Sub ID — enter the parameter name: sub_id_1 … sub_id_30

Offer, landing and network come from the offer the click was routed to. Traffic source comes from the field on the link.

Filters

You can filter on every dimension except dates. Offer, landing, network and traffic source use dropdowns. Links use a search by code or name. Operators: equals, not equals, is any of, is none of.

Cost

There are two cost sources. They describe the same money, so they never add up:

1. Auto per-click cost. Set in Click intake (/dashboard/settings/click-settings): none, a fixed cost per click (CPC), per 1000 clicks (CPM), or a value from a URL parameter. It is written at click time and is not recalculated when settings change.
2. Manual costs from the Costs section. If a group has a manual amount, that amount is used and the auto cost for that group is ignored.

When manual cost is used at all

Manual records reach a report only when:

• you group by link, by one sub ID, and/or by one date / week / month (no other dimensions);
• there are no filters other than the link filter.

Otherwise cost comes only from the auto per-click model.

• A record is spread evenly over the days of its period. For example 300 USD over 30 days is 10 USD per day. Only the part that falls in the report period is counted.
• In the totals row, manual cost is the sum of all workspace records for the period, ignoring filters.

Currency

Revenue and manual costs are converted to the base currency (FX_BASE_CURRENCY, USD by default) at the rate of the day of the conversion or record. Rates are set in FX rates. If no rate exists for that day, the amount stays in its original currency and the report shows a “mixed currencies” warning. Totals are then imprecise.

CSV export

“Export to CSV” exports only the current page of the table (100 rows by default). To export everything, page through or narrow the period. The file is named report-YYYY-MM-DD.csv. Export needs Pro or higher.

Saved reports

• The Saved reports tab stores the whole request, including absolute dates. A “Top offers this week” saved last week still shows last week next week. Re-save regular reports with a fresh period.
• Saved reports are shared across the workspace. Any member except a viewer can save and delete them. Viewers can build and export reports but cannot save.
• Turn on “Public link” to open a report without signing in at /shared/report/<token>. Turning it off deletes the token.

A public report runs with the author’s permissions: if the author has hidden financials or is limited to their own links or collections, the public version shows exactly the same. If the author has left the workspace or been removed, the public link returns 404.

Economics tab

A one-page summary: revenue, cost, profit, ROI, CR, EPC, CPC and cost per 1000 clicks. Conversions here are counted by conversion date. The builder defaults to “Click”, so the numbers can differ between tabs. To compare them, switch “Count by” in the builder to “Conversion”.

API

POST /api/v1/analytics/report and POST /api/v1/analytics/report/export need the reports:read scope. See API authentication.

Related

• Click log and Conversion log — individual clicks and conversions.
• Costs — manual cost entry.
• Buyer access — what a restricted member sees.